Dr. Darren Coleman

Keynote speaker, author & c-suite advisor

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Keynotes designed to 

constructively challenge

how you think.

This is what people who booked Darren say….

“Your presentation was excellent and highly regarded by all attendees. You have added great value to the success of this conference.”

Professor Philip Kotler, electronic World Marketing Summit

“Darren worked very closely with us, listened to our requirements and delivered a talk which engaged, educated and inspired our employees.”

Ana Douglas, Manager Marketing Communications Europe, FUJIFILM Healthcare Europe

“Darren and his thought-provoking subject was very well received by our audience, this was noted by the high level of interruption Darren received through questions been posed about the many of areas of interest to our audience. “

David O’Neil, CEO, European Sales & Marketing Association

“Darren’s talk was informative, practical and deigned with virtual delivery in mind. We received excellent feedback and Darren’s keynote was one of the best attended during Brand Week Istanbul 2020.”

Nazil Selin Ozkan, Brand Week Istanbul

“Dr. Coleman’s practical, case study-based insights were very well received by participants at the Summit.”

Indrani Kar, Principal Advisor, Confederation of Indian Industry,  Centre of Excellence for Leadership

The audience experience

Enlightening, entertaining and engaging.

Darren’s keynotes provide your audience with:

New ways of thinking and perspectives that constructively challenge conventional wisdom and stimulate a mind shift.

New ideas, approaches, contextual models, frameworks and industry-specific case studies that connect the dots between issues.

Case studies, best practices, lists and guidelines that will help your audience understand and manage their teams.

Actionable advice and insights: Tips, tools and templates that help your audience act and enhance day to day activities.

recent and upcoming keynotes

UPCOMING:

From Product Features to Brand Experiences: The Path to Success, Electronic World Marketing Summit from Kotler Impact 6-7 November 2023

Retaining Relevance Through Brand Experiences, BrandWeek Istanbul 9 November 2023

RECENT:

Building B2B Brand Experiences: Practical Advice & Insights, B2B Marketing Ignite 29 June 2023

Marketing Stage Host, Fifteen Seconds Graz 15 June 2023

Building your brand for the UK market: Practical insights & advice, Ministry of Foreign Affairs for Republic of Lithuania 29 March 2023

 

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Understanding your target customer workshop: The Nottingham University Business School 16 January 2023

Building Brand Experiences Workshop: Cranfield School of Management 10 January 2023

To win through experiences, don’t focus on experiences: IBTM World, Barcelona 2 December 2022

Building a sustainable brand:  Practical advice and insights Electronic World Marketing Summit from Kotler Impact 6-8 November 2021

Innovating through brand experiences : The secret lies in stability ESMA Convention, Vilnius, Lithuania 7 October 2022

Retaining relevance through brand experiences: Vibe Marketers Fest – Dubai. View talk here

B2B services brand experiences: Four common mistakes you’ve just got to avoid: B2B Customer Experience – London

Connecting Segmentation, Products & Benefits: Bancassurance MENA Summit – Dubai, UAE

Delivering emotionally-charged brand experiences: Nottingham University Business School Alumni Event

Winning through brand experiences in the (not so) new normal: Practical advice Electronic World Marketing Summit, November 2021

All brands are service brands…..to some extent., Fifteen Seconds, (1st October 2021). Watch here.

Fireside chat with a focus on brand, experiences and innovation (May 2021),
LOGIN21, Watch here (please note the resolution of my video was reduced for playback)

Getting your COVID-19 recovery right: Leveraging brand-driven growth (October 2020),
Marketing Summit, Confederation of Indian Industry. Watch here.

Brands, growth and COVID-19. How to Navigate these choppy waters (November 2020).
Brand Week, Istanbul. Watch here.

Competing through brand experiences: Three steps for success during times of COVID-19 (October 2020)
LiMA Kaunas, Lithuania 2020. Watch here.

Delivering Brand-Driven Growth, Informa Middle East (June 2020)
Watch here
.

Digital internal communications and COVID-19: Don’t throw the baby out with the bathwater (December 2020).
2nd European Internal Communications Conference – Digital Internal Communications

Brand growth, creative work & chocolate fireguards, Isolated Talk Fundraiser for Samaritans (May 2020).
Watch here.

Guest Interview for MediaCat Turkey (May 2020). Watch here.

Emotional experiences are key to brand relevance (March 2020),
Let’s Talk Branding. Listen here.

How to craft values that engage employees – data-driven insights and practical advice, 1st International Internal Communications Web Conference: The “New Normal” of Internal Comms, Berlin (14th July 2020).
Watch here.

Adopting a data-driven approach to internal communications (Berlin, October 2019)

Taming the Brand Experience Beast with Darren Coleman (April 2019), Brand Driven Digital. Listen here.

Building brand experiences: Retaining brand relevance and driving long term brand performance (September 2019): Confederation of Indian Industry. Listen to the three parts:
Part 1 of 3: Retaining Brand Relevance: Brand Experience Environment
Part 2 of 3: Retaining Brand Relevance: Brand Experience Essentials
Part 3 of 3: Retaining Brand Relevance: Brand Experience Enablers 

Building Brand Experiences (May 2019), CEO Money. Watch here.

In-house keynotes (in person and online)

Building Multisensory Brand Experiences: Practical Insights & Advice, Nikon Business Conference 2022: Work hard, play harder, 20th November 2022, London.

Delivering Consistent B2B Brand Experiences at Scale, FUJIFILM, 5th October 2021

Building a B2B Brand During Turbulent Times: Consistency is the Key, Exclaimer Signature Summit, July 2021.

Understanding and leveraging brand loyalty at a services brand: Practical advice: UCI (Unión de Créditos Inmobiliarios) Annual Convention – Madrid.

Building brands that drive financial performance: Goldman Sachs 10k Small Business Programme – UK

Understanding the value of brands. The good, the bad and the ugly: UKTI – UK

Brand personas and service design: Cranfield University Centre for Design – UK

Leveraging brands to drive competitive advantage in the financial services sector: Maybank – Malaysia

Building brand assets: Miral Asset Management – Abu Dhabi

Developing a customer experience mindset: HouseMark – UK

Radio interviews:

BBC Radio 2 Interview: Simon Mayo Show (June 2017). Listen here.

BBC Radio Interview: Wavelength asked to comment on University of Warwick’s new logo. Listen here.

Most popular inperson and virtual keynotes

How to retain brand relevance through brand experiences

Keynote Context

Retaining brand relevance is a constant challenge for even the most experienced marketing executives. This keynote has been designed to help your audience solve this problem by learning how to retain brand relevance through brand experiences.

Keynote Experience

Dr. Coleman’s keynotes will help your audience:

  • Know how to think about retaining relevance through brand experiences.
  • Appreciate how they should structure and scale their approach to building brand experiences.
  • Have best practice lists and guidelines they can reference to manage their teams better.
  • Know where to access practical management tools that will enable them to build brand experiences that help their brands retain relevance.

    read more

    Keynote content

    Dr. Coleman’s keynote will be structured in three segments:

    1. What do you need to move beyond customer experiences? The first segment will enable your audience appreciate why organisations that embrace a brand experience – and a not customer experience – mindset win in today’s markets.
    2. Why build brand experiences? This segment of the keynote shares the rationale for building brand experiences. This will help your audience genuinely believe in the value of brand experiences when they build their brand experiences business case.
    3. How to build brand experiences? The final segment of the keynote introduces the Brand Experience Blueprint – which lies at the heart of Dr. Coleman’s book, Building Brand Experience Design: A Practical Guide to Retaining Brand Relevance. Understanding the Brand Experience Blueprint will help your audience think about how to build brand experiences in a structured and scalable way. Best practice case studies will be used to demonstrate how the Brand Experience Blueprint can be used in practice.

      Previously customised for

      • Chief Marketing Officers
      • Marketing Directors
      • Heads of Brand
      • Heads of Department (Marketing function)
      • Heads of Design
      • Financial services
      • Technology 
      • Government agencies
      • Universities

      • Industry/Trade associations

      • Pharmaceuticals

      • Telecoms

      • Luxury

      • Retail

      • Charites

      • Beverages

      • Hospitality

      Delivering Brand Driven Growth During Turbulent Times

      Keynote Context

      Dr. Coleman’s keynote will be structured in three segments:

      1. What is the rationale for brand-driven growth? The first keynote segment will outline why the world’s most powerful and valuable brands focus their investment efforts on intangible assets like brands. This will enable your audience to appreciate the limitations of price and funcational product-driven strategies vs. using brand as a platform for growth.
      2. How can you structure your approach to delivering brand-driven growth? The second segment of the keynote introduces the Brand-Driven Growth Blueprint – a practical management tool Dr. Coleman has used extensively with clients around the globe. Doing this will help your audience start, structure and scale their approach to brand-driven growth.
      3. How can you use the Brand-Driven Growth Blueprint? The final segment of the keynote demonstrates how your audience can apply the Brand-Driven Growth Blueprint with a worked example. This gives your audience actionable insights they can apply immediately at their organisation.
      Keynote Experience

      Dr. Coleman’s keynotes will help your audience:

      • Know how to think about driving growth through brands at their organisation.
      • Learn how they should organise their approach to delivering brand-driven growth.
      • Refer to robust guidelines so they can empower their teams to get brand-driven growth right.
      • Know how to apply practical tools and templates at their organisation so they think about brand-driven growth in the context of their job.

      read more

      Keynote content

      We live in turbulent times which make it daunting and difficult for marketing executives to deliver the growth the c-suite demands. This keynote will help your audience address this issue. It has been designed to constructively challenge the audience, so they reframe and rethink their approach to growth by using their brand as a platform to growth.

      Previously customised for

       

      • Chief Marketing Officers
      • Marketing Directors
      • Heads of Brand
      • Heads of Department (Marketing function)
      • Heads of Design
      • Financial services
      • Government agencies
      • Technology

      • Universities

      • Industry/Trade associations

      • Pharmaceuticals

      • Telecoms

      • Luxury

      • Retail

      • Charites

      • Beverages

      • Hospitality

       

      Brands who embrace new ways of thinking.

      Thought leadership

      Know how to start, structure then scale your approach to building brand experiences

      appearances

      Collaborating to deliver an exceptional client experience.

      Darren wants to be easy to work with. Here, you’ll find images, a bio, intro scripts A/V requirements and even a way to book a spot in his calendar. If you don’t see something you need drop Darren a line and he’ll be happy to help..

      Intro Script: For each keynote Darren will write a custom introduction script that will address three key questions: Why this subject? Why Darren? Why now? Please email Darren and he’ll send you a script use this script (instead of a bio) when he’s introduced to the stage.

      Download Darren’s bio (summary)

      av requirements

      download

      Time to say hello.

      If you’d like to book Darren for your keynote, it’s time to drop Darren a line.

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