How to retain brand relevance through brand experiences

Keynote speaker, author & c-suite advisor

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Keynote Context

Retaining brand relevance is a constant challenge for even the most experienced marketing executives. This keynote has been designed to help your audience solve this problem by learning how to retain brand relevance through brand experiences.

Keynote Experience

Dr. Coleman’s keynotes will help your audience:

  • Know how to think about retaining relevance through brand experiences.
  • Appreciate how they should structure and scale their approach to building brand experiences.
  • Have best practice lists and guidelines they can reference to manage their teams better.
  • Know where to access practical management tools that will enable them to build brand experiences that help their brands retain relevance.

    What do you need to move beyond customer experiences?

    The first segment will enable your audience appreciate why organisations that embrace a brand experience – and a not customer experience – mindset win in today’s markets

    Why build brand experiences?

    This segment of the keynote shares the rationale for building brand experiences. This will help your audience genuinely believe in the value of brand experiences when they build their brand experiences business case.

    How to build brand experiences?

    The final segment of the keynote introduces the Brand Experience Blueprint – which lies at the heart of Dr. Coleman’s book, Building Brand Experience Design: A Practical Guide to Retaining Brand Relevance. Understanding the Brand Experience Blueprint will help your audience think about how to build brand experiences in a structured and scalable way. Best practice case studies will be used to demonstrate how the Brand Experience Blueprint can be used in practice.

    Previously customised for

    • Chief Marketing Officers
    • Marketing Directors
    • Heads of Brand
    • Heads of Department (Marketing function)
    • Heads of Design
    • Financial services
    • Technology 
    • Government agencies

    • Universities

    • Industry/Trade associations

    • Pharmaceuticals

    • Telecoms

    • Luxury

    • Retail

    • Charites

    • Beverages

    • Hospitality

    Time to say hello.

    If you’d like to book Darren for your keynote, it’s time to drop Darren a line.

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